Electronics market in China, an influential TCL, once the most glorious time in the overseas expansion strategy and because Thomson was an imperfect marriage, who was clever to take the Asian market and domestic market dominance in consumer electronics, including the stock market ups and TCL, including the manufacture of TCL legend, including the heart and soul of Li Dongsheng, the ups and downs, ups and downs, including its personnel, TCL is China's consumer electronics industry called the cusp of the most business and brand, and now, after a long time in silence, has always been high-profile of the TCL In the last years of silence, and learn a solid. accumulated a few years, finally the power of the outbreak in 2009: the Guangzhou 2010 Asian Games as a partner, Guangzhou Asian Games Organizing Committee presented the Council and the multimedia and air conditioning technology products for the equipment to revisit desire to help Asian Games to consolidate its position in the emerging markets in Asia. rated as the third strategy is the TCL set sail!
reported in the next 8 months time, the ship will be all the way to visit Indonesia, Thailand, the Philippines and Viet Nam more than 10 other Asian countries and regions, more than 40 port cities, to spread peace, friendship and hope. relevant sources, although the vessel, but the sense maker, TCL for the treasure ship is equipped with a high-definition LCD TV, HD player, mobile air conditioning, high-definition DV video and digital equipment such as top, can be described as perfect. more noteworthy is that, TCL's current behavior is not only a simple sponsorship product display, but most of the product realization and application of road shows in various places, not only representative of the international brand and Asian consumers up close, and the performance in the road show in TCL to fully display the performance characteristics of the product itself, from the brand functional value to the brand communication effects on serve multiple purposes.
sports marketing, the 2008 Olympic Games can be described as the biggest winner of Haier, and following the 2010 Asian Games continuous efforts, will again lead the world sports community object of concern. especially in Asia, and in 2008, Haier's global wide dissemination and expansion of the Games undoubtedly had a good head. I believe in the power of accumulation for a long time driven, TCL brand building will be more pragmatic, while the market work. as it is about to hold a local dealer in Kuwait, like the General Assembly, lost a lot of people will not be sent overseas, TCL overseas strategy will force new light, the pace of their joint Asian Games will be the TCL is not only important to a consolidation of the domestic market , it is thick and black lotteries its Zaiduofali key overseas markets. coupled with active promotion of TCL ground on the global recruitment of volunteers, on behalf of its far from being a consumer electronics company in China so simple, but is also Japan and South Korea Consumer electronics companies focused on large country is a challenge!
as the biggest names in consumer electronics industry, TCL has always had a lot of fans, as the legend, its leader Li Dongsheng, regarded by many as mythological figures, but neither the biggest names or the myth, As a people, whether it is a new starting point or a new platform to build, TCL this time are worthy of our praise for their eagerly, as a marketing person, TCL withstand pressure for the past years, efforts to develop, settle down, the pace of new development effort was highly strategic concern, as consumers, we have so many people for this new technology brands trust and heart full of expectations.
2010, TCL, all the way.
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