From the Wenchuan Earthquake Emergency Media Strategies

 From the Wenchuan Earthquake emergency response strategies
of media: Haoge
Haoge Commentary: silent tribute to all victims of the earthquake, expressed condolences to the people of disaster areas, the line to all pay tribute to journalists reported. The same boat tide over the crisis.
unexpected events has become a news media rapid response capabilities, ability to judge accurately, innovative planning capability, the overall coordination and other media, and reflect the overall strength of the test. types of unexpected events this year more than the size large, fixed in our memory is the soul-stirring scenes: the fight against big snowstorm and earthquake in Sichuan over the years the impact was large, complex events, most damaging to address the most difficult emergencies. Over the years, emergency the nature and impact vary, impact, influence different study these incidents and reports on emergency response strategies greatly inspired by the media.
a media establishment of emergency response mechanisms and the need for feasibility.
mechanism of the Unexpected things is not only the country's urgent needs, but also the news media at all levels of priority. the face of unexpected events, a rational and mature media should not panic, calm in the face. The Wenchuan After the earthquake, China Central Television broadcast an emergency start, quickly organized the report appeared in the emergency broadcast expert resources, news resources, mechanisms, advantages and characteristics of a mature, incidents reported to mature stable operation.
9-11 terrorist attacks on Chinese television lesson is that when more people spend their own money to the hotel to watch Phoenix TV and other international channels, we found that not only Chinese TV behind the technical aspects of the concept behind the level there. Even if we can Live 9-11 terrorist attacks are still many technical problems: interrupt the normal confusion of the cost of programming, the hosts lack of international knowledge of English is not the quality of the backwardness of their own lack of television news commentator, technical difficulties with the signal outside, bilingual broadcast lack of capacity and so on. Therefore, the interrupt normal programming is not a word to achieve, but also not not not not the lack of capacity. TV stations lack of information in the case of the screen, to a large number of presenters and commentators need to play full time not overnight can achieve .9-11 event allows us to see with many internationally known television media after the events of the gap .9-11 war in Afghanistan and Iraq, China to broadcast live television has been greatly improved.
material world is objective contradictions, and follow the historical materialism, dialectical materialism, the view of the incident and will have the right attitude. We are the masters of social history, but the world does not fully comply with the development of the territory of our ideals. For Thought should be adequate emergency preparedness and response strategy, which is where the necessity to establish emergency response mechanism. with a sudden emergency, destructive, often coming suddenly, no time to prepare, to do chicken is not chaos, at all levels of the media should have plans ready, this is where the need to establish emergency response mechanism.
media establishment of emergency mechanisms feasible. on the previous experience of dealing with unexpected events for summary of reference, the types of unexpected events, processes, laws analysis summary is also possible to operate. contingencies nothing more than the following: natural disasters, social disaster, war, unrest and sporadic events and more. news reporting is also the basic principles and operating procedures to maintaining the status quo. Thus, despite the sudden events, but there are tricks we can follow. the war in Iraq, reports the Xinhua News Agency advantage of ten seconds to lead the world's first war of the news agency reported that all aspects of the report was carefully prepared . CCTV and Phoenix TV news broadcast the war in Iraq war, but also reflects the strength of the overall planning of media competition. at all levels of the media in a general work flow, we should also plan ahead for special events The Preplan Zhunbei work ���.
Second, the establishment media, emergency response mechanisms and principles of
grasp the dialectical thinking of ways of thinking media processing, reported incidents of great significance. to establish emergency response mechanism to the media the main purpose is to realize the value of news optimization, and satisfy the needs of the audience and the media in order to enhance the brand image. judgments of emergency should be guided dialectical way of thinking to do. The fight against SARS has proved the following dialectical thinking especially important to us.
1, macroscopic observation and microscopic examination: macroscopic observation is the unexpected events on the broad scope of analysis, reflection, opinion, from the whole, the overall situation on the understanding of the nature of the incident; microscopic examination focuses local incident, the focus for analysis to understand events from the event characteristics of personality and affect. the two together, the analysis of events to determine the breadth and depth only.
2, three-dimensional plane of thinking and thinking: Plane Thinking limit the scope of a level, horizontal events by contrast, one aspect of the comparison, a level of awareness of similarities and differences between events. dimensional thinking is multifaceted and multi-lateral way of thinking, to understand different aspects of the event.
3, forward Reverse thinking and thinking: the former is based on the development of the context to understand things, sort out the links on the events in time, more events before and after the stage of change; reverse thinking the contrary, the opposite observation from the event thinking, the often will be a novelty. such as SARS has brought people to the enhancement of health habits, etc. way of thinking and orientation angle, focusing on events from the grasp of the nature of the movement; the latter event from internal links, external links, links different aspects of the same event, different events in the understanding of the linkages between events. This combination of both, conducive to grasp the changes of events and trends. For example, different stages of the fight against SARS reported reorientation to reflect the thinking characteristics.
Third, the media elements of emergency response mechanisms.
should activate the emergency the integration of media communication strategy. form a unified driver. all aspects of the media out of touch with each other and can not form a unified goal of organic operation, the optimal allocation of resources to achieve a unified response mechanism must be established. to break the departments, centers, part of the boundary layer and other subjects. the fight against SARS emergency response mechanisms at all levels of the media to the birth to establish the role of practice, emergency response mechanism should include the following elements:
1, leading mechanisms: the establishment of emergency leading group to ensure the accuracy of judgments of events and rapid response . started under the leadership of emergency mechanism, unified leadership, organization, coordination, reduce intermediate links, increase efficiency, to achieve the orderly management, powerful, efficient, and overall coordination to play. to establish a higher level communication mechanism, the master reported that policy, safeguard press discipline, be reported safe, stable society to play a guiding function.
2, staffing: report key component forces to deploy crack. editors, reporters, presenters and other staff in all aspects of coordination and cooperation to break the boundaries of hierarchy , the horizontal, formed task force. enable the reports to have adequate human security, achieving organic coordination of human resources.
3, plan plan: According to the reported size of the establishment of their own characteristics, means, methods, which were carefully planned. planning Find new stress, surprisingly, should play their own advantages, the main highlight. such as television programs integrated programs form special report, data preparation, host, guest configuration.
4, Technical Support: Aging is a competition for news The first element of unprecedented fierce competition in the era of news, reports of technical support is a key factor to keep time on television is more important. such as live broadcasts of live connections, complete with reliable means to support the transfer of advanced operational. Technology has made great development time by a television news TNT (Today News Today) Today's News Today News developed to NNN (Now News Now) is now news is reported stage. increasing emphasis on live television the truth, now in progress in the era of the live kinds of technical means should be placed on a more prominent position.
IV, launched the emergency mechanism for handling emergencies should be reported several relations.
launched the emergency mechanism of the media reports incidents should be noted that reported with different characteristics usually reported. contingencies destructive, unpredictable, INCIDENTAL, can not control and so on, so that more difficult news to report good and bad social stability, in the sense of proportion, scale grasp on the needs of mature , rational, there are degrees. This need to address the following relationships:
(a) rapid response and accurate to determine the relationship. unprecedented fierce competition in a variety of media, the context of competition is the first element aging. This asked me to lunch after the incident, as far as possible in the Press the best state, is also the media reflect a sense of responsibility. in the Iraq war, the fight against SARS report, embodied in the form of words is reported quickly, and timely. in my Navy Submarine 361 accident reports, the CCTV and Phoenix are the first to However, aging does not mean there is no rush to judge the grab hair. the media should be an accurate analysis of emergency judge, the overall situation, strict discipline. from the party, the people and the socially responsible point of view, determine the nature of the incident, impact. should be carefully chosen reporting time, caliber, range scale, so there are plans to organize targeted reports from the front, played reassure the public and social stability.
(b) there is full coverage and have to take care of the relationship. of sudden event, the media should try to be factual, comprehensive coverage of the causes of the incident, the process results. For the five news W, an H (how) should be fully revealed the true objective. However, this does not mean that the reported events, however small, excluding negative impact. comprehensive coverage of the original appearance of unexpected events, it should adhere to the law reports and legal and moral constraints scale, no authority beyond the limits of coverage. in handling coverage issues and privacy protection to particular attention. For example, in airplane crash After a reporter for the pursuit of the so-called human details, asking to recover plane crash took the outdated practice of family members, for almost as privacy rights of others.
(c) of the objective reality of my relationship with the man. news life is real, of the emergency broadcast exactly the Record and the pursuit of the scene a sense, authenticity is our responsibility, but not the peaceful pursuit of objective truth, as human values, life and dignity, the pursuit of almost as wide audience should not psychological endurance. catastrophic event is part of the common emergencies, especially in the reports to carefully balance the rights deal. For example, after last year's crash of a particular member of ushering in an era when the black box recovered around the crowd applauded when the photo of the lens in the newspapers, television appears, caused a controversy, so that the audience feel uncomfortable, because it is a Zaocheng hundred fellow plane crash victims, when many others have not found the bones of . the media pursuit of a selling point, but also should be conducive to the audience's sense of security, human care.
launched the emergency mechanism, emergency coverage program, faced the media at all levels, new issues, a challenge test, but also enrich and perfect the opportunity to make our ability to emergencies is more skilled. more rational consciousness, character stronger, from another perspective that will give us more opportunities and development.
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