Of: freelance writer clouds clear
O2 UK CEO Ronan Dunne broadband conference in London recently to present ideas, request to charge content providers to ease the operator facing the wireless bandwidth pressure. In his view, some content providers may be willing to pay carrying capacity of their business so they can ensure the quality of service than their competitors. Dunne believes that change can be achieved in the field of content delivery,
In fact, Dunne's point of view is the current aspirations of many mobile operators. Today's wireless broadband industry has undergone great changes, the former is not high on the network utilization, network traffic load is not enough concern has been turned into a rich bear the load on the network, the network carrying business valuation and other new issues in China. Coincidentally, at & t is also shown on this issue concerns and attention, they say, demand for wireless broadband network has grown exponentially in recent years, on the one hand, the rapid development of smart phones driving the demand for wireless networks, on the other hand , the global number of other wireless devices will also benefit from 8,000,000 in 2008 soared to 86 million in 2014. at & t related personnel, said the company expects wireless network operators to provide wireless services on the monthly flow from 2009 to 9 Gigabit bytes 360 Gigabit per month in 2014 bytes.
flow of whom embezzled?
iPad led the launch of the Tablet PC market, the WBC, but also to the above problem is more prominent.
2011 年 1 6, The 44th International Consumer Electronics Show (CES) in Las Vegas kicked off, it is learned there will be 70 models plate appearances CES, very large size, which illustrates the industry's favor on this product. Internet content rich resources, personalized scenarios and high-quality video, reading experience for Tablet PC user experience over the last obstacle. This revolutionary change to the operators, especially to mobile operators raises difficult questions.
the moment, consider the traditional mobile operators to get more customers in the mobile environment, the use of behavior and needs, because in the case of popular Tablet PC a lot of traffic through the Internet Wi-Fi or fixed way of embezzlement the operator's network resources, and the resulting benefits to operators has not improved much, most of the profit goes to the media and content providers. Finally, operators can be described as efforts are spent for the whole wedding dress.
the consequences of this phenomenon is very serious, a lot of wireless broadband services to customers to change their service expectations, they are not just the product as a complement fixed broadband access, but rather as a fixed broadband access alternatives. With the fixed broadband access this exclusive bandwidth access technologies, mobile broadband wireless access side has a bottleneck bandwidth sharing. Therefore, while more than one use of the product, the product experience will be on and fixed broadband access gap. Once the user reaches a certain level of scale, the mobile network will be overwhelmed. In this context, Dunne made the contents of the hierarchical concept of service is very easy to understand.
price leverage the power
from an economic point of view, Dunne's proposal is the use of price leverage to change the operator to bring the original mode of extensive operation unreasonable allocation of scarce resources phenomenon. Classification because there is no traffic, content providers do not have to spend too much mind to streamline their content, anyway, all the same traffic for them, to provide content as much as possible to customers attracted attention as possible, we can take more value to content providers on the network efficiency is basically no need to consider. However, once the operator rules, indicating that carrying capacity of the different levels of business services to content providers by giving a price signal - the quality of the bearer network is a scarce resource, in order to have a better price, we must strive to optimize information load efficiency, that is, the flow with as little as possible to take as much information as effectively as possible. As a result, the information content load efficiency will be promoted to.
fact, back in August 2010, Google and telecom providers to Verizon agreement for network neutrality, allowing some companies funded the purchase of a faster line speed, to allow users to quickly see their films, etc. products. This is in fact an open Internet on the traditional building of better quality Once the operator to take such measures, content providers will be forced to improve the information carrying efficiency. In this regard, including Facebook, Ebay, Amazon, including many Internet giants have expressed opposition, which, Ebay relevant responsible person said that the openness of the Internet is the Internet industry and Internet users have the benefit of the correct principle, with the nature of the two charges level will no doubt kill the Internet start-up companies from scratch, but at the expense of those competitors are weak and small businesses in the industry at the same time while filling in a dominant position within the large enterprise benefit. This view is fully reflects the openness of the Internet content provider position, it ignores an important question is the Internet and the differences in carrier networks. On the Internet
different perspective on the understanding of this model will be very different. Internet companies are accustomed to in similar to the Quality of Service
respected network of domestic carriers hierarchical method
returned to China, China Telecom business development of P2P bandwidth caused by swallowing has also taken similar measures. P2P On the one hand has brought new media, new video and other new industries, but on the other hand it has also become a bandwidth of swallowing, severe consumption of network bandwidth, impede the normal operation of other applications, thereby also reduces the network reliability.
China Telecom, neither the business to obtain high value-added business income can not meet the key business-to high-quality, differentiated service needs, resulting in a strong demand for the control of P2P traffic. The specific approach is to network customers into large flat surface and the general customers to provide differentiated services to ensure quality of service key customers. From the practical point of view it proved once again that the idea is feasible.
terminal mature, mass production, has been the bottleneck of the mobile Internet industry pushed to the network carrying capacity. Operators, hierarchical network proposed the idea of hosting services, whether by changing the distribution of industrial interests of all parties to achieve a leap in the bottleneck, and then down to a highly developed industry, it is worth of study.
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